Spotler Group takes a leap into the German market with the acquisition of CrossEngage!

Spotler Group takes a leap into the German market with the acquisition of CrossEngage!

Today, Spotler Group announced the acquisition of CrossEngage – a Berlin-and Hamburg-based customer intelligence software business. CNBB Equity Partners is proud to have supported Spotler Group throughout the process and welcomes CrossEngage to the portfolio!

Founded in 2015, CrossEngage enables e-commerce businesses to maximize their consumer’s lifetime value and create more valuable long-term customer relationships across multiple channels. Through a stellar combination of AI and predictive modeling, the platform determines those audiences which represent the best match for a specific campaign or product, in the right manner and at the right time.

CrossEngage’s advanced predictive modeling and AI-driven processes strongly complement Spotler Group’s current CDP suite and opens up opportunities for addressing more complex customer cases. In addition, we are excited that CrossEngage represents a first step for Spotler Group to roll-out its potential across the German mid-market.

Congratulations to the CrossEngage and Spotler Group team and all others involved!

For more information: https://spotlergroup.com/blog/spotler-group-invests-in-ai-by-acquiring-crossengage