Spotler Group solidifies its customer data platform (CDP) portfolio with the acquisition of Datatrics.

Spotler Group solidifies its customer data platform (CDP) portfolio with the acquisition of Datatrics.

CNBB Equity Partners welcomes Datatrics to Spotler Group. Founded in 2012, Datatrics specialises in supporting marketers to develop real-time customer profiles with actionable insight to deliver personalized consumer experiences. Squeezely, a subsidiary of Spotler Group, acquires Datatrics from its current owner Growens – a listed MarTech business on the Milan stock exchange.

With the acquisition of Datatrics, Spotler Group adds another respected CDP vendor to its portfolio after the acquisition of Squeezely in 2021 and Shopping Minds in 2023. In combination with its other e-commerce suite solutions, Spotler Group is well-equipped to enhance its CDP proposition to better serve marketeers in engaging with their consumers. Both the acquisition of Shopping Minds and Datatrics underline Squeezely’s position as the leading vendor of CDP solutions in the Dutch market – and the ambition to grow well beyond that.

We congratulate all parties involved in the acquisition and are excited to see what the future holds for Datatrics as part of Spotler Group!

Read more here: https://lnkd.in/er9w6_gW