Bynder Acquires Video Creation and Template Platform We Adapt
Bynder acquires We Adapt
Bynder, the global leader in digital asset management (DAM), has acquired We Adapt, a SaaS solution to help brands scale their video content creation. With the addition of We Adapt, renamed Video Brand Studio, Bynder offers brands a single platform to scale on-brand content capabilities across print, images, and video.
According to the Interactive Advertising Bureau (IAB) 2019 Video Advertising Spend Report, digital video advertising grew by over 25% in 2019 to $17.8 billion.This means marketers must find new ways to manage the content demand for a wide range of mediums and distribution methods, including social media, websites, email marketing campaigns, and digital advertising platforms. The traditional video creative process of crafting videos one by one struggles to meet the new needs for large volumes of related videos with the agility that online channels require. Video Brand Studio alleviates that bottleneck by providing video creation and modification tools to quickly create and update similar videos simultaneously without any editing skills.
“We operate in different markets, so having the ability to easily repurpose our hero campaign assets to localized content per market, while staying on-brand has helped us to scale our video/marketing content creation and easily test what works best in different platforms,” said We Adapt customer Marjolein Tepper, head of acquisition marketing at online auction platform Catawiki.
“We are thrilled to welcome We Adapt, its customers and the entire We Adapt team to the Bynder family,” said Bert van der Zwan, CEO of Bynder. “We’re excited to help our customers streamline production and distribution to get even more varied content to market faster so their teams can focus on the high-value creative work.”
Once fully integrated, Video Brand Studio will be available as an optional add-on module alongside Digital Brand Templates and Print Brand Templates. The integrations Video Brand Studio offers with digital advertising platforms like Facebook, YouTube, and Instagram complement Bynder’s other downstr